SutraJobs on Twitter
15. Apr, 2009 
7 Comments
We have been contemplating putting our Job Feeds on twitter for quite some time now but we just didn’t want to bombard people with spam. The problem with publishing jobs on twitter is that not everyone is looking for all the jobs you post. So why should a developer follow you on twitter when you will be posting 300 jobs out which only 1/6th would be of his interest.
Faced with this question, we just did not have enough courage to start spamming , take flak and then change direction.
While we were planning out our ‘twitter strategy’ we realized that there is another side to the story. The nature of conversations on twitter is very different from what our walls and scrapbooks have always contrived to be. It is conversation on a macro level, rather than only being a one-on-one interaction. Sharing links, retweeting, hastags, twitter search are cogent evidence that people share things on twitter not only for their followers, but for a larger audience out there.
This audience was a few days back restricted to only Twitterians (if I can call them that), but with many people publishing twitter feeds to FaceBook and FriendFeed and other social networks, the audience is now everyone whos on this mad ride called the Internet.
So once we had this thing clear in our heads, we started our twitter channel at http://twitter.com/sutrajobs. You can start following us, but if you are not interested in the other jobs that we post, you can still use us. You can go to search.twitter.com and search for whatever you are looking for followed by sutrajobs. eg: if you are looking for a job as a PHP developer, you can try “PHP sutrajobs” and you will get all the results we have posted that deal with PHP. Alternately, you can use a generalized term like “web sutrajobs” and the results will have jobs from the web industry.
Its been a week that we started our twitter channel and have been posting only jobs for now. Moving ahead we plan to give career advice and share tips on hiring and interviews on this channel.
You can follow us on http://twitter.com/sutrajobs.
Good show guys! I think the engagement on the web these days has gotten intertwined, you can reach out to various audiences via a single window. Looking forward to more innovative ways of reaching out from this team!
Heyy Nandini, thanks for your kind words, will definitely try to keep up to the expectations
You deleted my comment. why?
Hex, you are using abusive language. Your comments will be deleted unless you use acceptable practices to express your views.
Congrats!!! Now I knw why you’ll havent been contributing to DigiMouth … hehehehehehehehehehehe
@ashwin….ur next article is on the way boy
Hi,
Indeed it’s a good strategy you had been working on!. Appreciate it!