SutraBlog

There is an old adage in psychology: “It’s okay to have butterflies. Just make sure you get them to fly in formation”. photo © 2010 insideview | more info (via: Wylio) This good old saying is pretty apt when it comes to sales jobs which are often very pressurizing. But [...]

The world around us is shrinking. Each one of us is more connected, well informed, and increasingly aware about the world at large. The internet is the primary reason for this extreme connectivity, and the number of people joining various networking websites on the internet is increasing by millions every [...]

Children in India are expected to earn top ranks, score extraordinary percentages, and eventually secure a gold medal at the university perhaps. There’s often lack of attention to their overall personality development, their knowledge beyond books, and their ability to judge situations and react appropriately. What’s worse, a lot of [...]

One of the first qualities that come to my mind when I think about startup people is – ATTITUDE! If you’ve got the “right” attitude, you’ll have ample access to a nitro boost whenever you’re in a difficult situation. Of course, attitude is not the only quality to look for [...]

Anything related to a startup is generally unusual.  I mean, if you’re in a big company, with a routine job, and have a “salary” that helps you run the rat race – you’re usual. But the fact that you’re associated with a startup, either as an entrepreneur or an employee, [...]

In April 2011, as part of a special series on the rise of student start-ups, Mint published a two-page report highlighting some amazing facts: 45% of start-ups in India came from non-metropolitan cities More than 54% of the co-founders were first-generation entrepreneurs Only 4% belong to families with annual incomes of [...]

The hot and dreary summers of Mumbai especially if you have to bear the local train travel seems to be nothing but a dark cloud. For entrepreneurs though it could be a great time to experiment with Summer Startups – learn some new stuff, experiments and maybe even make some [...]

TheOatmeal.com is probably one of the funniest place on the web. Here you can see comics on many different topics which make you laugh irrespective of your work, creed and color. Amazing isn’t it! What we realised at SutraLite is that they also impart great gyan to entrepreneurs! Here are [...]

One big lesson from the new Munnabhai trailer: don’t bunk English classes! Naah just kidding… we are coming to the learning part a little later in this post. Recently I saw a trailer of the latest installment to the Munnabhai franchise. Apparently, this time Munnabhai and Circuit are all set [...]

photo © 2009 Sven-Christian Kindler | more info (via: Wylio)As a startup, one doesn’t have the luxury of offering attractive salary packages. Neither do experienced and suitable folks want to join a startup for “obvious” reasons. This leaves entrepreneurs with little choice but to go the “Fresher” way, which I [...]